(1)This Act applies to any person who has a place of business in Great Britain and who carries on business in Great Britain under a name which—
(a)in the case of a partnership, does not consist of the surnames of all partners who are individuals and the corporate names of all partners who are bodies corporate without any addition other than an addition permitted by this Act;
(b)in the case of an individual, does not consist of his surname without any addition other than one so permitted ;
(c)in the case of a company, being a company which is capable of being wound up under the [1985 c. 6.] Companies Act 1985, does not consist of its corporate name without any addition other than one so permitted.
(2)The following are permitted additions for the purposes of subsection (1)—
(a)in the case of a partnership, the forenames of individual partners or the initials of those forenames or, where two or more individual partners have the same surname, the addition of " s " at the end of that surname; or
(b)in the case of an individual, his forename or its initial;
(c)in any case, any addition merely indicating that the business is carried on in succession to a former owner of the business.