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The Veterinary Medicines (Amendment etc.) Regulations 2024

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Amendment to regulation 10

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7.  In regulation 10 (advertising)—

(a)for paragraph (1) substitute—

“(1) No person may issue an advertisement relating to a relevant substance unless that advertisement—

(a)is set out in such a way that it is clear that the message is an advertisement for the purpose of promoting the supply, sale, prescription, distribution or use of the substance;

(b)encourages responsible use of the substance while presenting its characteristics in an objective manner;

(c)contains no information which—

(i)is misleading;

(ii)is incompatible with the summary of product characteristics in relation to the substance;

(iii)might encourage improper use of the substance; or

(iv)where the relevant substance is a veterinary medicinal product, might suggest that the substance is a feedingstuff or a biocide.

(1A) No person may advertise a veterinary medicinal product, other than a product which is placed on the market in accordance with Schedule 6, unless—

(a)a marketing authorisation has been granted in respect of that product, and

(b)that authorisation is not currently suspended in accordance with paragraph 38 of Schedule 1.”;

(b)at the end insert—

“(4) In this regulation, subject to paragraph (5), “relevant substance” means—

(a)a veterinary medicinal product;

(b)a medicinal premix;

(c)an intermediate feedingstuff; or

(d)a compound feed.

(5) In this regulation, coccidiostats and histomonostats are not relevant substances.”.

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