4A. Conditions and Limitations.E+W
(1) Subject to paragraph (11) below, no such advertisement is permitted within a conservation area, an area of oustanding natural beauty, a National Park or the Broads.
(2) In the case of a shop, no such advertisement may be displayed except on a wall containing a shop window.
(3) Not more than one such advertisement parallel to a wall and one projecting at right angles from such a wall is permitted, and in the case of any projecting advertisement—
(a)no surface may be greater than 1 square metre in area;
(b)the advertisement may not project more than 1 metre from the wall; and
(c)it may not be more than 1.5 metres high.
(4) Each character of the advertisement but no part of the background is to be illuminated from within.
(5) No such advertisement may include any intermittent light source, moving feature, exposed cold cathode tubing, animation or reflective material.
(6) The luminance of any such advertisement may not exceed the limits specified in paragraph 2 of Part II of this Schedule.
(7) In the case of any advertisement consisting of a built-up box containing the light source, the distance between—
(a)the face of the advertisement and any wall parallel to which it is displayed, at the point where it is affixed, or
(b)the two faces of an advertisement projecting from a wall,
may not exceed 0.25 metre.
(8) The lowest part of any such advertisement must be at least 2.5 metres above ground level.
(9) No character or symbol on the advertisement may be more than 0.75 metre in height.
(10) No part of the advertisement may be higher above ground level than 4.6 metres or the bottom level of any first floor window in the wall on which the advertisement is displayed, whichever is the lower.
(11) Paragraph (1) above does not preclude the continued display of an advertisement being displayed at the date of designation of the relevant area until the expiry of 5 years from that date.