1995 No. 1536
FINANCIAL SERVICES
The Financial Services Act 1986 (Investment Advertisements) (Exemptions) (No. 2) Order 1995
Approved by Parliament
Made 14th June 1995
Laid before Parliament in draft 10th May 1995
Coming into force 19th June 1995

Whereas a draft of this Order has been approved by a resolution of each House of Parliament pursuant to section 58(5) of the Financial Services Act 1986:
1986 c. 60.
Now, therefore, the Treasury in exercise of the powers conferred on them by section 58(3)(d) and (4) and section 205A of the Financial Services Act 1986, and of all other powers enabling them in that behalf, hereby make the following Order:
Section 205A was inserted by paragraph 18 of Schedule 23 to the Companies Act 1989 (c. 40).

1 Citation and Commencement
This Order may be cited as the Financial Services Act 1986 (Investment Advertisements) (Exemptions) (No. 2) Order 1995 and shall come into force on 19th June 1995.

2 Interpretation
In this Order and in the Schedules hereto—
“the Act” means the Financial Services Act 1986;
“the 1985 Act” means the Companies Act 1985;
“the 1986 Order” means the Companies (Northern Ireland) Order 1986;
“EEA State” means a State which is a Contracting Party to the Agreement on the European Economic Area signed at Oporto on 2nd May 1992, as adjusted by the Protocol signed at Brussels on 17th March 1993, but until that Agreement comes into force in relation to Liechtenstein does not include the State of Liechtenstein;
“private company”, in relation to a body corporate which is a company within the meaning of the 1985 Act, means a private company within the meaning of section 1(3) of the 1985 Act and, in relation to a body corporate which is a company within the meaning of the 1986 Order, means a private company within the meaning of article 12(3) of the 1986 Order; and
“relevant EEA market” means a market in an EEA State which is established under the rules of an investment exchange specified in Part I of Schedule 1 to this Order or which meets the criteria specified in Part II of that Schedule.
1985 c. 6.
S.I.1986/1032 (N.I.6).
OJNo. L 1, 3.1.94, p.3.
OJNo. L 1, 3.1.94, p.572.

3 Investment advertisements issued for the purpose of promoting or encouraging industrial or commercial activity or enterprise
1 Section 57 of the Act shall not apply to an investment advertisement issued or caused to be issued by a body corporate of the kind described in paragraph (2) below which—
(a) relates to shares in or debentures of a private company;
(b) contains no invitation or information which would make it an investment advertisement other than an invitation or information which it is reasonable to expect a person engaged in an activity of the kind described in that paragraph to give in the course of engaging in that activity; and
(c) complies with the requirements of paragraph (3) of this article.
2 A body corporate falls within this paragraph if—
(a) it is a body corporate which has as its principal object or one of its principal objects the promotion or encouragement of industrial or commercial activity or enterprise in the United Kingdom or in any particular area of it or the dissemination of information concerning persons engaged in such activity or enterprise or requiring capital in order to become so engaged; and
(b) it has no direct or indirect pecuniary interest in any matters which are the subject of any investment advertisement it issues which is exempt by virtue of this article or in any investment agreement which may be entered into following such an advertisement.
3 The requirements referred to in paragraph (1)(c) of this article are that the advertisement should contain the following statements presented in a manner which, depending upon the medium through which the advertisement is issued, are calculated to bring the contents of the statements prominently to the attention of recipients of the advertisement—

“Investment in new business carries high risks, as well as the possibility of high rewards. It is highly speculative and potential investors should be aware that no established market exists for the trading of shares in private companies. Before investing in a project about which information is given, potential investors are strongly advised to take advice from a person authorised under the Financial Services Act 1986 who specialises in advising on investments of this kind.
The persons to whose order this advertisement has been issued have taken reasonable steps to ensure that the information it contains is neither inaccurate nor misleading..”

4 Take-overs of private companies
1 In this article and in Schedule 4 to this Order—
(a) the expressions “debentures” and “shares”, when used—
(i) in relation to a body corporate which is a company within the meaning of the 1985 Act have the same meaning as in that Act;
(ii) in relation to a body corporate which is a company within the meaning of the 1986 Order have the same meaning as in that Order; and
(iii) in relation to any other body corporate, mean investments falling within paragraph 1 or 2 of Schedule 1 to the Act issued by that body corporate; and
(b) “relevant offer” means an offer of the kind described in Part II of Schedule 4 to this Order for shares in or debentures of a body corporate of the kind described in Part III of that Schedule.
2 Section 57 of the Act shall not apply to an investment advertisement if it falls within paragraph (3), (4), or (5) below.
3 An investment advertisement falls within this paragraph if—
(a) it is issued in connection with a relevant offer;
(b) it fulfils the conditions specified in Part IV of Schedule 4 to this Order; and
(c) it contains no invitation or information which would make it an investment advertisement other than—
(i) an invitation or information relating to a relevant offer; or
(ii) an invitation or information relating to a relevant offer and an invitation or information relating to an offer for investments falling within paragraph 4 or 5 of Schedule 1 to the Act which confer an entitlement or rights with respect to shares or debentures which are the subject of that relevant offer.
4 An investment advertisement falls within this paragraph if—
(a) it either accompanies or is issued after the issue of an investment advertisement which contains a relevant offer and which falls within paragraph (3) above; and
(b) it contains no invitation or information which would make it an investment advertisement other than an invitation or information relating to investments falling within paragraph 4 or 5 of Schedule 1 to the Act which confer an entitlement or rights with respect to shares or debentures which are the subject of that relevant offer.
5 An investment advertisement falls within this paragraph if it is issued in connection with a relevant offer and is a form of application for shares or debentures or for investments falling within paragraph 4 or 5 of Schedule 1 to the Act.

5 Sale of body corporate
1 In this article—
(a) “a group of connected individuals”, in relation to the party disposing of shares in a body corporate, means persons each of whom is, or is a close relative of, a director or manager of the body corporate and, in relation to the party acquiring the shares, means persons each of whom is, or is a close relative of, a person who is to be a director or manager of the body corporate;
(b) “close relative” means a person’s spouse, his children (including, in Northern Ireland, his adopted children) and step-children, his parents and step-parents, his brothers and sisters, and his step-brothers and step-sisters and includes a person acting in the capacity of trustee or personal representative of any such relative; and
(c) “single individual” includes two or more persons acting in their capacity as the personal representatives of a single individual.
2 Section 57 of the Act shall not apply to an investment advertisement if the invitation is made or the information is given by or on behalf of a body corporate, a partnership, a single individual or a group of connected individuals for the purposes of or with a view to the acquisition or disposal of shares in a body corporate other than an open-ended investment company between parties each of whom is a body corporate, a partnership, a single individual or a group of connected individuals, being shares which—
(a) consist of or include shares carrying 75 per cent or more of the voting rights attributable to share capital which are exercisable in all circumstances at any general meeting of the body corporate; or
(b) would, together with any shares already held by the person or persons by or on whose behalf the advertisement is issued, carry not less than that percentage of those voting rights.

6 Dealings in course of non-investment business
Section 57 shall not apply to an investment advertisement issued or caused to be issued by a person who holds a permission granted under paragraph 23 of Schedule 1 to the Act if the only reason why the advertisement would be subject to the provisions of section 57 of the Act is because it contains an invitation or information given for the purposes of or in connection with anything done in accordance with the terms and conditions of the permission.

7 Advertisements issued to persons of particular kinds
1 In this article “relevant person” means a person who is not an authorised person and who is not unlawfully carrying on investment business in the United Kingdom.
2 Section 57 of the Act shall not apply to an investment advertisement issued or caused to be issued by a relevant person in circumstances in which either—
(a) it is contained in a copy of a publication being a copy which is issued to a particular person by reason of his having placed an advertisement in that publication; or
(b) it is issued to a person whose business it is to place, or arrange for the placing of, advertising and who is sent the advertisement for the purposes of that business.

Advertisements directed at informing or influencing persons of a particular kind
8 1 Section 57 of the Act shall not apply to an investment advertisement to which it would, apart from this article or other applicable exemption, otherwise apply if the advertisement may reasonably be regarded as being directed at informing or influencing only persons who fall within any one or more of the following categories—
(a) a government, local authority or public authority;
(b) persons whose ordinary activities involve them, as principal or as agent, in acquiring, holding, managing or disposing of investments for the purposes of a business carried on by them or whom it is reasonable to expect will, as principal or agent, acquire, hold, manage or dispose of investments for the purposes of such a business;
(c) persons whose ordinary business involves the giving of advice which may lead to another person acquiring or disposing of an investment or refraining from so doing; and
(d) persons whose ordinary business involves making arrangements with a view to another person acquiring or disposing of investments.
2 For the purposes of paragraph (1) of this article—
(a) the expression “government, local authority or public authority” has the meaning given in Note (1) to paragraph 3 of Schedule 1 to the Act; and
(b) an advertisement may be regarded as directed at informing or influencing a person of a kind specified in paragraph (1) if it is addressed to some other person in his capacity as an employee of that person, and, for these purposes, employment includes employment otherwise than under a contract of service.
9 1 For the purposes of article 8 of this Order, each of the following is an indication that an advertisement is directed at informing or influencing persons of a kind specified in paragraph (1) of that article—
(a) the advertisement expressly states that it is directed at persons of a kind specified in article 8(1) of this Order and that it would be imprudent for persons of any other kind to respond to it;
(b) the advertisement expressly states that any investment or service to which it relates is available only to persons having professional experience in matters relating to investment;
(c) the manner in which the advertisement is disseminated is such that it is unlikely to come to the attention of persons who are not professionally experienced in matters relating to investment; and
(d) any invitation or information contained in the advertisement is unlikely to appeal to persons who do not have professional experience in matters relating to investment.
2 None of the indications given in paragraph (1) above is to be taken as showing conclusively that an advertisement is directed as there mentioned and, equally, the fact that an advertisement contains none of those indications is not to be taken to indicate that it is not so directed.
10 1 For the purposes of article 8 of this Order, each of the following is an indication that an advertisement is directed at informing or influencing persons of a kind not specified in paragraph (1) of that article—
(a) the advertisement concerns an investment which is likely to be of interest mainly to persons acting in their personal capacity;
(b) the minimum amount which may be expended in order to enter into any transaction to which the advertisement relates is sufficiently small that it is unlikely to deter persons who do not have professional experience in matters relating to investment from responding to the advertisement; and
(c) the advertisement is a direct offer advertisement within the meaning given to that expression for the purposes of the core rules for the conduct of investment business.
The core rules for the conduct of investment business were made by the Securities and Investment Board and published in January 1991.
2 None of the indications given in paragraph (1) above is to be taken as showing conclusively that an advertisement is directed as there mentioned and, equally, the fact that an advertisement contains none of those indications is not to be taken to indicate that it is not so directed.

11 Advertisements required or permitted to be published by exchange or market rules
Section 57 of the Act shall not apply to any advertisement relating to any investment falling within any of paragraphs 1 to 5 of Schedule 1 to the Act which is permitted to be traded or dealt in on a relevant EEA market or a market established under the rules of an investment exchange specified in Schedule 2 to this Order, if the advertisement consists of or of any part of a document which is required or permitted to be published by the rules of the relevant market, or by a body which regulates such a market or which regulates offers or issues of investments to be traded on such a market.

12 Advertisements by certain markets
Section 57 of the Act shall not apply to an investment advertisement which is issued or caused to be issued by a market which is a relevant EEA market or is established under the rules of an investment exchange specified in Schedule 2 or 3 to this Order if the only reason why section 57 would otherwise apply to the advertisement is that it contains information which identifies a particular investment falling within paragraph 7, 8 or 9 of Schedule 1 to the Act as one which may be traded or dealt in on the market.

13 Industrial and provident societies
Section 57 of the Act shall not apply to an investment advertisement which is issued or caused to be issued by an industrial and provident society with respect to investments falling within paragraph 2 of Schedule 1 to the Act which it has issued or proposes to issue.

14 Public offers of securities
Section 57 of the Act shall not apply to an investment advertisement which—
(a) is a prospectus, or supplementary prospectus, issued in accordance with Part II of the Public Offers of Securities Regulations 1995;
S.I. [–].
(b) relates to a prospectus or supplementary prospectus published or to be published in accordance with Part II of the Public Offers of Securities Regulations 1995, and which contains no invitation or information which would make it an investment advertisement other than—
(i) the name and address of the person by whom the investments to which the prospectus or supplementary prospectus relates are to be offered (within the meaning of the Public Offers of Securities Regulations 1995), or other particulars for communicating with him;
(ii) the nature and the nominal value of the investments to which the prospectus or supplementary prospectus relates, the number offered and the price at which they are offered;
(iii) a statement that a prospectus or supplementary prospectus issued in accordance with Part II of the Public Offers of Securities Regulations 1995 is or will be available and, if it is not yet available, when it is expected to be; and
(iv) instructions for obtaining a copy of the prospectus or supplementary prospectus; or
(c) is required by a relevant EEA market for admission of an investment to trading on that market which—
(i) contains the information which would be required by Part II of the Public Offers of Securities Regulations 1995 if it were a prospectus; and
(ii) does not contain any information other than information required or permitted to be published by the rules of the relevant EEA market.

15 Advertisements required or authorised under enactments
Section 57 of the Act shall not apply to an investment advertisement if its issue is required or authorised by or under any enactment other than the Act.

16 Revocations
The Financial Services Act 1986 (Investment Advertisements) (Exemptions) (No. 2) Order 1988 and the Financial Services Act 1986 (Investment Advertisements) (Exemptions) (No. 2) Order 1992 are hereby revoked.
S.I. 1988 No. 716.
S.I. 1992 No. 813.
Derek Conway Timothy Wood Two of the Lords Commissioners of Her Majesty’s Treasury 14th June 1995

SCHEDULE 1 RELEVANT EEA MARKETS
Article 2

PART I Exchanges Operating Relevant EEA Markets
Asociacion de Intermediarios de Activos Financieros.
Amsterdam Financial Futures Market.
Amsterdam Pork and Potato Terminal Market (NLKKAS—Amsterdam Clearing House).
Amsterdam Stock Exchange.
Antwerp Stock Exchange.
Athens Stock Exchange.
Barcelona Stock Exchange.
Berlin Stock Exchange.
Bilbao Stock Exchange.
Bologna Stock Exchange.
Bremen Stock Exchange.
Brussels Stock Exchange.
Copenhagen Stock Exchange (including FUTOP).
Deutsche Terminboerse.
Dusseldorf Stock Exchange.
European Options Exchange.
Finnish Options Market.
Florence Stock Exchange.
Frankfurt Stock Exchange.
Genoa Stock Exchange.
Hamburg Stock Exchange.
Hanover Stock Exchange.
Helsinki Stock Exchange.
The International Stock Exchange of the United Kingdom and the Republic of Ireland Limited.
Irish Futures and Options Exchange.
Lisbon Stock Exchange.
Luxembourg Stock Exchange.
Madrid Stock Exchange.
Marche a Terme International de France (MATIF).
MEFF Renta Fija.
MEFF Renta Variable.
Milan Stock Exchange.
Marche des Options Negociables de Paris (MONEP).
Munich Stock Exchange.
Naples Stock Exchange.
OM Stockholm AB.
Oporto Stock Exchange.
Oslo Stock Exchange.
Palermo Stock Exchange.
Paris Stock Exchange.
Rome Stock Exchange.
Stockholm Stock Exchange.
Stuttgart Stock Exchange.
Trieste Stock Exchange.
Turin Stock Exchange.
Valencia Stock Exchange.
Venice Stock Exchange.
Wiener Bourse.

PART II Criteria Relevant to Definition of “Relevant EEA Market”
The criteria relevant for the purposes of the definition of “relevant EEA market” in article 2 of this Order are the following—
(a) the head office of the market must be situated in an EEA State; and
(b) the market must be subject to requirements in the EEA State in which its head office is situated as to—
(i) the manner in which it operates;
(ii) the means by which access may be had to the facilities it provides;
(iii) the conditions to be satisfied before an investment may be traded or dealt in by means of its facilities; and
(iv) the reporting and publication of transactions effected by means of its facilities.

SCHEDULE 2 Non-EEA Exchanges Relevant for the Purposes of Articles 11 and 12
Articles 11 and 12
Alberta Stock Exchange.
American Stock Exchange.
Australian Stock Exchange Limited.
Basler Effektenbourse.
Bolsa Mexicana de Valores.
Boston Stock Exchange.
Bourse de Geneve.
Chicago Board Options Exchange.
Cincinnati Stock Exchange.
Effektenborsenverein Zurich.
Fukuoka Stock Exchange.
Hiroshima Stock Exchange.
Johannesburg Stock Exchange.
Korea Stock Exchange.
Kuala Lumpur Stock Exchange.
Kyoto Securities Exchange.
Midwest Stock Exchange.
The Montreal Exchange.
Nagoya Stock Exchange.
NASDAQ.
New York Stock Exchange.
New Zealand Stock Exchange.
Niigata Stock Exchange.
Osaka Securities Exchange.
Pacific Stock Exchange.
Philadelphia Stock Exchange.
Sapporo Securities Exchange.
Securities Exchange of Thailand.
Singapore Stock Exchange.
Stock Exchange of Hong Kong Limited.
Tokyo Stock Exchange.
Toronto Stock Exchange.
Vancouver Stock Exchange.
Winnipeg Stock Exchange.

SCHEDULE 3 Non-EEA Exchanges Relevant for the Purposes of Article 12
Article 12
Australian Financial Futures Market.
Chicago Board of Trade.
Chicago Mercantile Exchange.
Coffee, Sugar and Cocoa Exchange, Inc.
Commodity Exchange, Inc.
Hong Kong Futures Exchange.
International Securities Market Association.
Kansas City Board of Trade.
Mid-America Commodity Exchange.
Minneapolis Grain Exchange.
New York Cotton Exchange (including the Citrus Associates of the New York Cotton Exchange).
New York Futures Exchange.
New York Mercantile Exchange.
New Zealand Futures Exchange.
Philadelphia Board of Trade.
Singapore International Monetary Exchange.
South African Futures Exchange (SAFEX).
Swiss Options and Financial Futures Exchange (SOFFEX).
Sydney Futures Exchange.
Toronto Futures Exchange.
SCHEDULE 4
Article 4

PART I
1 In this Schedule—
“date of the offer” means the date specified in an investment advertisement to which article 4(3) of this Order applies as the date on which the advertisement was issued to recipients of the offer;
“equity share capital”, “holding company”, “subsidiary”, and “wholly owned subsidiary” have the same meanings as in the 1985 Act when used in relation to a body corporate which is a company within the meaning of that Act and have the same meanings as in the 1986 Order when used in relation to a body corporate which is a company within the meaning of that Order;
“offer document” means an investment advertisement to which article 4(3) of this Order applies;
“offeree company” means a body corporate of the kind specified in paragraph 3 of this Schedule shares in or debentures of which are the subject of an offer; and
“offeror” means a person by or on behalf of whom an offer is made;
and for the purposes of this Schedule shares or debentures are to be regarded as being held by or on behalf of an offeror if the person who holds them, or on whose behalf they are held, has agreed that an offer should not be made in respect of them.
PART II 2 An offer is an offer of the kind referred to in article 4(1)(b) of the Order if it is an offer for all the shares in, or all the shares comprised in the equity or non-equity share capital of, an offeree company or is an offer for all the debentures of an offeree company other than, in each case, shares or debentures held by or on behalf of the offeror, and—
(a) its terms have been recommended by all the directors of the offeree company other than any director who is the offeror or a director of the offeror;
(b) in the case of an offer for debentures or for non-equity share capital where, at the date of the offer, shares carrying 50 per cent or less of the voting rights attributable to the equity share capital are held by or on behalf of the offeror, the offer includes or is accompanied by an offer made by the offeror for the rest of the shares comprised in the equity share capital;
(c) in the case of an offer for shares comprised in the equity share capital where, at the date of the offer—
(i) shares carrying 50 per cent or less of the voting rights then exercisable in general meetings of the offeree company; and
(ii) shares carrying 50 per cent or less of the voting rights attributable to the equity share capital;
are held by or on behalf of the offeror, it is a condition of the offer that sufficient shares be acquired or be agreed to be acquired by the offeror pursuant to or during the offer to result in shares carrying more than the said percentages of voting rights being held by him or on his behalf;
(d) except insofar as it may be totally withdrawn and all persons released from any obligation incurred under it, the offer is open for acceptance by every recipient for the period of at least 21 days beginning with the day after the day on which the document was issued to recipients of the offer;
(e) the acquisition of the shares or debentures to which the offer relates is not conditional upon the recipients approving, or consenting to, any payment or other benefit being made or given to any director or former director of the offeree company in connection with, or as compensation or consideration for, his ceasing to be a director or to hold any office held in conjunction with any directorship or, in the case of a former director, to hold any office which he held in conjunction with his former directorship and continued to hold after ceasing to be a director;
(f) the consideration for the shares or debentures is cash or, in the case of an offeror which is a body corporate other than an open-ended investment company, is either cash or shares in or debentures of the offeror or any combination of cash, such shares and such debentures; and
(g) copies of the following documents are available during normal office hours and free of charge at the place specified in the offer document by virtue of paragraph 10 of this Schedule—
(i) the memorandum and articles of association of the offeree company and, if the offeror is a body corporate, the memorandum and articles of association of the offeror or, if it has no memorandum and articles of association, any instrument constituting or defining the constitution of the offeror, and, if such document is not written in English, a certified English translation of the instrument;
(ii) in the case of an offeree company which does not fall within sub-paragraph (iv) below, the audited accounts of the offeree company in respect of the last two accounting reference periods for which the laying and delivering of accounts under the 1985 Act or the 1986 Order has passed and, if accounts have been delivered to the relevant registrar of companies in respect of a later accounting reference period, copies of those accounts;
(iii) in the case of an offeror which is required to deliver accounts to the registrar of companies and which does not fall within sub-paragraph (iv) below, the audited accounts of the offeror in respect of the last two accounting reference periods for which the laying and delivering of accounts under the 1985 Act or the 1986 Order has passed and, if accounts have been delivered to the relevant registrar of companies in respect of a later accounting reference period, copies of those accounts;
(iv) in the case of an offeree company or an offeror which was incorporated during the period of three years immediately preceding the date of the offer or which has, at any time during that period, passed a resolution in accordance with section 252 of the 1985 Act or Article 260 of the 1986 Order, the information described in whichever is relevant of sub-paragraph (ii) or (iii) with respect to that body corporate need be included only in relation to the period since its incorporation or since it last ceased to be exempt from the obligation to appoint auditors as the case may be;
(v) all existing contracts of service entered into for a period of more than a year between the offeree company and any of its directors and, if the offeror is a body corporate, between the offeror and any of its directors;
(vi) any report, letter, valuation or other document any part of which is exhibited or referred to in the offer document;
(vii) if the offer document contains any statement purporting to have been made by an expert, that expert’s written consent to the inclusion of that statement; and
(viii) all material contracts (if any) of the offeree company and of the offeror (not, in either case, being contracts which were entered into in the ordinary course of business) entered into during the period of two years immediately preceding the date of the offer.
PART III 3 A body corporate is a body corporate of the kind referred to in article 4(1)(b) of this Order if—
(a) it is a private company; and
(b) no shares comprised in the equity share capital of the company are or have, at any time within the period of ten years immediately preceding the date of the offer, been—
(i) listed or quoted on an investment exchange whether in the United Kingdom or elsewhere; or
(ii) shares in respect of which information has, with the agreement or approval of any officer of the company, been published for the purpose of facilitating deals in them, indicating prices at which persons have dealt or were willing to deal in them other than persons who were, at the time the information was published, existing members of a relevant class; or
(iii) subject to a marketing arrangement which accorded to the company the facilities referred to in section 163(2)(b) of the 1985 Act or article 173(2)(b) of the 1986 Order; or
(iv) the subject of an offer (whether in the United Kingdom or elsewhere) in relation to which a copy of a prospectus was delivered to the relevant registrar of companies in accordance with section 41 of the Companies Act 1948, section 41 of the Companies Act (Northern Ireland) 1960, section 64 of the 1985 Act or article 74 of the 1986 Order or Part II of the Public Offers of Securities Regulations 1995.
1948 c. 38.
1960 c. 22 (N.I.).
4 For the purposes of paragraph 3(b)(ii) of this Schedule a person shall be regarded as being a member of a relevant class if he was, at the relevant time, an existing member or debenture holder of the offeree company, or an existing employee of that company, or a member of the family of such a member or employee and for these purposes “family” in relation to a person means that person’s husband or wife, widow or widower and children (including step-children and, in Northern Ireland, adopted children) and their descendants and any trustee (acting in his capacity as such) of a trust the principal beneficiary of which is that person or any of those relatives.
PART IV 5 An advertisement fulfils the conditions specified in article 4(3)(b) of this Order if it takes the form of a document which complies with the requirements of paragraphs 6 to 11 of this Schedule and is accompanied by the material specified in paragraph 12.
6 The document must state on its face the identity of the offeror and, if the offer is being made on behalf of another person, the identity of that person.
7 The document must state on its face the fact that the terms of the offer are recommended by all the directors of the offeree company other than (if that is the case) any director who is the offeror or a director of the offeror.
8 The document must contain prominently the following words: “If you are in any doubt about this offer you should consult a person authorised under the Financial Services Act 1986 who specialises in advising on the sale of shares and debentures” or other words to like effect.
9 The document must state clearly the matters referred to in paragraph 2(d) and (e) of this Schedule and the date on which it was issued to recipients of the offer.
10 The document must name a place in the United Kingdom at which copies of the documents specified in paragraph 2(g) of this Schedule may be inspected and state that those documents may be inspected at that place free of charge.
11 The document must contain the following information—
(a) particulars of all shares in or debentures of the offeree company and of all investments falling within paragraphs 4, 5 or 7 of Schedule 1 to the Act which relate to shares in or debentures of the offeree company held by or on behalf of the offeror or each offeror if there is more than one or, if none are so held, an appropriate negative statement;
(b) a statement as to whether or not the offer is conditional upon acceptances in respect of a minimum number of shares or debentures being received and, if the offer is so conditional, what the minimum number is;
(c) where the offer is conditional upon acceptances, the date which is the latest date on which it can become unconditional;
(d) if the offer is, or has become, unconditional the fact that it will remain open until further notice and that at least 14 days' notice will be given before it is closed;
(e) if applicable, a statement as to whether or not, if circumstances arise in which an offeror is able compulsorily to acquire shares of any dissenting minority under Part XIIIA of the 1985 Act or articles 421 to 423 of the 1986 Order, that offeror intends so to acquire those shares;
Part XIIIA of the Companies Act 1985 (c. 6) was inserted into that Act by section 172 of and Schedule 12 to the Financial Services Act 1986 (c. 60).
(f) if shares or debentures are to be acquired for cash, the period within which payment will be made and the method of payment;
(g) if the consideration or any part of the consideration for the shares or debentures to be acquired is shares in or debentures of an offeror—
(i) the nature and particulars of the offeror’s business, its financial and trading prospects and its place of incorporation;
(ii) in respect of any offeror which is a body corporate, and in respect of the offeree company, its turnover, profit on ordinary activities before and after tax, extraordinary items, tax on extraordinary items and its profit and loss and the rate per cent of any dividends paid adjusted as appropriate to take account of relevant changes over the period and the total amount absorbed thereby for, in each case, the period of five years immediately preceding the date of the offer; provided that in the case of a body corporate which was incorporated during the period of five years immediately preceding the date of the offer or which has, at any time during that period, passed a resolution in accordance with section 252 of the 1985 Act or article 260 of the 1986 Order, the information described in this sub-paragraph with respect to that body corporate need be included only in relation to the period since its incorporation or since it last ceased to be exempt from the obligation to appoint auditors, as the case may be;
(iii) particulars of the first dividend in which any such shares or debentures will participate and of the rights attaching to them (including, in the case of debentures, rights as to interest) and of any restrictions of their transfer;
(iv) an indication of the effect of acceptance on the capital and income position of the holder of shares in or debentures of the offeree company; and
(v) particulars of all material contracts (not being contracts which were entered into in the normal course of business) which were entered into by each of the offeree company and the offeror during the period of two years immediately preceding the date of the offer;
(h) particulars of the terms on which shares in or debentures of the offeree company acquired in pursuance of the offer will be transferred and of any restrictions on their transfer;
(i) whether or not it is proposed, in connection with the offer, that any payment or other benefit be made or given to any director or former director of the offeree company in connection with or as compensation or consideration for his ceasing to be a director or to hold any office held in conjunction with a directorship or, in the case of a former director, to hold any office which he held in conjunction with his former directorship and which he continued to hold after ceasing to be a director and, if it is so proposed, details of each such payment or benefit;
(j) whether or not there exists any agreement or arrangement between the offeror or any person with whom the offeror has an agreement of the kind described in section 204 of the 1985 Act or article 212 of the 1986 Order and any director or shareholder of the offeree company or any person who has been such a director or shareholder at any time during the period of twelve months immediately preceding the date of the offer, being an agreement or arrangement which is connected with or dependent on the offer, and if there is any such agreement or arrangement particulars of it;
(k) whether or not the offeror has reason to believe that there has been any material change in the financial position or prospects of the offeree company since the end of the accounting reference period to which the accounts referred to in paragraph 12 of this Schedule relate, and if the offeror has reason to believe that there has been any such change particulars of it;
(l) whether or not there is any agreement or arrangement whereby any shares or debentures acquired by the offeror in pursuance of the offer will or may be transferred to any other person together with the names of the parties to any such agreement or arrangement and particulars of all shares and debentures in the offeree company held by such persons;
(m) particulars of any dealings in the shares in or debentures of the offeree company, and, if the offeror is a body corporate, the offeror during the period of twelve months immediately preceding the date of the offer by every person who was a director of either of them at any time during that period, or, if there have been no such dealings, an appropriate negative statement;
(n) in a case where the offeror is a body corporate which is required to deliver accounts under the 1985 Act or the 1986 Order, particulars of the assets and liabilities as shown in its audited accounts in respect of the latest accounting reference period for which the period for laying and delivering accounts under the relevant legislation has passed or, if accounts in respect of a later accounting reference period have been delivered under the relevant legislation, as shown in those accounts and not the earlier accounts;
(o) where valuations of assets are given in connection with the offer, the basis on which the valuation was made and the names and addresses of the persons who valued them and particulars of any relevant qualifications; and
(p) if any profit forecast is given in connection with the offer, a statement of the assumptions on which the forecast is based.
12 The document must be accompanied by the following—
(a) the audited accounts of the offeree company in respect of the latest accounting reference period for which the period for laying and delivering accounts under the 1985 Act or the 1986 Order has passed, or, if accounts in respect of a later accounting reference period have been delivered under the relevant legislation, those accounts and not the earlier ones;
(b) a letter advising the directors of the offeree company on the financial implications of the offer from a competent person who is independent of and has no substantial financial interest in the offeree company or the offeror, being a letter which sets out the advice that person has given in relation to the offer;
(c) a statement by the directors of the offeree company, acting as a board, stating—
(i) whether or not there has been any material change in the financial position or prospects of the offeree company since the end of the accounting reference period to which the accounts accompanying the offer document relate and, if there has been any such change, particulars of it;
(ii) any interests, in percentage terms, which any of the directors have in the shares in or debentures of the offeree company or any offeror which is a body corporate being interests which, in the case of the offeree company, are required to be entered in the register kept by the company under section 325 of the 1985 Act or article 333 of the 1986 Order or, in the case of an offeror, would be required to be so entered if the director were a director of the offeror and in the case of an offeror which is not a company within the meaning of the 1985 Act or the 1986 Order if the offeror were such a company;
(iii) any material interest which any director has in any contract entered into by the offeror and in any contract entered into by any member of any group of which the offeror is a member;
(d) a statement as to whether or not each director intends to accept the offer in respect of his own beneficial holdings in the offeree company;
(e) a statement by the directors of any offeror which is a body corporate shares in or debentures of which are the consideration or any part of the consideration for the offer that the information concerning the offeror and those shares or debentures contained in the document is correct;
(f) if the offeror is making the offer on behalf of another person, a statement by the offeror as to whether or not he has taken any steps to ascertain whether that person will be in a position to implement the offer and, if he has taken any such steps, what those steps are and his opinion as to whether that person will be in a position to implement the offer; and
(g) a statement that each of the directors of the offeree company, the offeror or, if the offeror is a body corporate, each of the directors of the offeror, are responsible for the information contained in the document insofar as it relates to themselves or their respective bodies corporate and that, to the best of their knowledge and belief (having taken all reasonable care to ensure that such is the case), the information is in accordance with the facts and that no material fact has been omitted.

(This is not part of the Order)
This Order consolidates, amends and adds to the various exemptions from the restrictions on advertising imposed by section 57 of the Financial Services Act 1986 provided by the Financial Services Act 1986 (Investment Advertisements) (Exemptions) (No. 2) Order 1988 and the Financial Services Act 1986 (Investment Advertisements) (Exemptions) (No. 2) Order 1992.
Article 3 of the Order concerns advertisements issued by certain bodies corporate in connection with the promotion or encouragement of industrial or commercial activity or enterprise in the United Kingdom. Article 4 concerns certain advertisements issued in connection with take-overs of private companies. Article 5 concerns advertisements which are issued in connection with certain sales of shares in a body corporate. Article 6 concerns advertisements issued by persons holding permissions granted under paragraph 23 of Schedule 1 to the Financial Services Act 1986. Article 7 concerns the position where a publication is sent to a person who has placed an advertisement in it and with advertisements issued to persons involved in advertising. Article 8 concerns advertisements directed at informing or influencing persons of the kind described in the article. Articles 9 and 10 give certain indications as to whether an advertisement may be regarded as being directed at informing or influencing persons of the relevant kind. Article 11 concerns advertisements relating to an investment falling within any of the paragraphs 1 to 5 of Schedule 1 to the Financial Services Act 1986 which is traded or dealt in on a market of the kind referred to in the article, or which is permitted by a body which regulates such a market or the offer or issue of such investments on such a market. Article 12 concerns advertisements issued or caused to be issued by a market of the kind referred to in the article. Article 13 concerns the issue by industrial and provident societies of advertisements relating to their debentures. Article 14 concerns advertisements which are prospectuses issued in accordance with the Public Offers of Securities Regulations 1995, publications publicising such prospectuses, or documents required for admission to trading on a market of the kind referred to in the article. Article 15 concerns advertisements the issue of which is required or authorised under other legislation.