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45.—(1) Section 319 of the Communications Act 2003(1) (OFCOM’s standards code) is amended as follows—
(a)at the beginning of subsection (9) insert “Subject to subsection (10),”;
(b)after subsection (9) insert—
“(10) So far as relating to product placement falling within paragraph 4(ba) of Schedule 11A (electronic cigarettes and electronic cigarette refill containers), subsection (2)(fa) applies only in relation to programmes the production of which begins after 19th May 2016.”.
(2) In Schedule 11A (Restrictions on Product Placement)—
(a)at the end of paragraph 4(b) omit “or”;
(b)after paragraph 4(b) insert—
“(i)(ba) of electronic cigarettes or electronic cigarette refill containers; or”;
(c)in paragraph 6(2)(a) omit “electronic or smokeless cigarettes, ”;
(d)in paragraph 9 after the definition of “connected” insert—
““electronic cigarette” has the meaning given in section 368R;
“electronic cigarette refill container” has the meaning given in section 368R;”.
2003 c.21. Relevant amendments were made by S.I. 2010/831.
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