F1SCHEDULE 4Regulation of infant formula and follow-on formula manufactured from protein hydrolysates until 22 February 2022
Restrictions on promotion of infant formula22
1
No person may, at any place where any infant formula is sold by retail—
a
advertise any infant formula;
b
make any special display of an infant formula designed to promote sales;
c
give away—
i
any infant formula as a free sample; or
ii
any coupon which may be used to purchase an infant formula at a discount;
d
promote the sale of an infant formula by means of premiums, special sales, loss-leaders or tie-in sales; or
e
undertake any other promotional activity to induce the sale of an infant formula.
2
No manufacturer or distributor of any infant formula may provide for promotional purposes any infant formula free or at a reduced or discounted price, samples or any gift designed to promote the sale of an infant formula, to—
a
the general public;
b
pregnant women;
c
mothers; or
d
members of the families of persons mentioned in paragraphs (b) and (c),
either directly, or indirectly through the health care system or health workers.
Sch. 4 inserted (16.9.2021) by The Infant Formula and Follow-on Formula (Wales) (Amendment) Regulations 2021 (S.I. 2021/955), reg. 1(2), Sch.